With the ever increasing use of technology, marketing tactics have moved towards the likes of email, social media, and display advertising to promote brands to millions of people on a daily basis. This, along with the more traditional marketing methods like TV, Radio, and out of home, make up the estimated 4,000 – 10,000 marketing messages we all receive each day(1).
The market has become saturated with so many messages, it’s difficult for brands to penetrate through all the noise to get a good ROI on their marketing efforts. That’s why, on average, it costs about 5 times as much to acquire a new customer than to keep an existing one(2).
At Vamoos, we wanted to help our partners with their retention marketing efforts, which is why we introduced Inspirations! This feature allows you to showcase your holiday packages in a unique and easy to consume way on the app – similar to Instagram where users can scroll through the holidays available to them at their leisure.
Inspirations can be viewed by all clients who have the app, but tour operators can also send push notifications to clients to encourage them to have a look. You can time these notifications to promote specific deals when clients have returned home from their holiday, as research suggests that 57% of clients think travel brands should tailor information based on personal preferences(3).
Inspirations can also be constantly updated – far better than producing a brochure or leaflet which can cost a lot and quickly become outdated. There is also a direct link for clients to get in contact – making it super easy for them to get any additional information they may want.
Our Partner Relationship Manager, Ollie, has recorded an Inspirations Masterclass tutorial, which includes hints and tips on how to make the best use of Inspirations. Check it out below, or get in touch if you have any questions about Vamoos or any of our other features.
We are returning to ITB Berlin again this year, and we are thrilled to also be exhibiting in hall 7.1C at stand number 123!
We had our 2019 annual Vamoos Partner event on Tuesday, and it was a really great evening! It was a good opportunity to remind our partners of all the amazing things we did in 2018, including a number of really useful features that our partners asked for that have been added to the app. We also gave our partners a sneak peak at what they could expect to see from us in 2019…
Over the last decade, customer experience has become an increasingly important focus for businesses, as the impact of providing a bad customer service can be a disaster for brand reputation.