With the ever increasing use of technology, marketing tactics have moved towards the likes of email, social media, and display advertising to promote brands to millions of people on a daily basis. This, along with the more traditional marketing methods like TV, Radio, and out of home, make up the estimated 4,000 – 10,000 marketing messages we all receive each day(1).
The market has become saturated with so many messages, it’s difficult for brands to penetrate through all the noise to get a good ROI on their marketing efforts. That’s why, on average, it costs about 5 times as much to acquire a new customer than to keep an existing one(2).
At Vamoos, we wanted to help our partners with their retention marketing efforts, which is why we introduced Inspirations! This feature allows you to showcase your holiday packages in a unique and easy to consume way on the app – similar to Instagram where users can scroll through the holidays available to them at their leisure.
Inspirations can be viewed by all clients who have the app, but tour operators can also send push notifications to clients to encourage them to have a look. You can time these notifications to promote specific deals when clients have returned home from their holiday, as research suggests that 57% of clients think travel brands should tailor information based on personal preferences(3).
Inspirations can also be constantly updated – far better than producing a brochure or leaflet which can cost a lot and quickly become outdated. There is also a direct link for clients to get in contact – making it super easy for them to get any additional information they may want.
Our Partner Relationship Manager, Ollie, has recorded an Inspirations Masterclass tutorial, which includes hints and tips on how to make the best use of Inspirations. Check it out below, or get in touch if you have any questions about Vamoos or any of our other features.
This might sound harsh. But if travel companies tried to differentiate themselves based on product alone, it would be impossible.
A brand’s tone of voice is how it says what it says. And, in today’s market, how you say what you say is every bit as important as the content itself.
Visual tools are equally important as what your company says and how they say it in making yourself stand out from the crowd and communicate with your kind of traveller.