The use of AI in travel is growing, with 40% of travellers now using AI to plan their trips. However, while AI may be able to search for flights or suggest itineraries, it can’t replace your expertise and relationships. The agents who thrive in 2026 will be the ones who embrace AI, using it to cut down the hours they spend on admin, creating content that stops the scroll, and delivering personalised and polished experiences.
This article covers the best AI tools for travel agents and tour operators across image generation, video editing, admin, and copywriting. Pick the tools that fit your workflow best and start winning back your time today.
AI for travel image generation
Ideogram: Professional travel imagery without the production cost
Ideogram’s AI image generator is one of the most up-and-coming AI use cases in travel marketing today. Type a prompt, get a stunning image in seconds, and keep your content looking world-class all year round. It’s the perfect tool for quickly finding the perfect image – whether that’s a shot with negative space, one that complements your brand colours, or a crowd-free destination that’s almost impossible to capture in real life.
Three ways travel companies are using Ideogram today:
- Campaign imagery on demand: Generate destination visuals for a new itinerary launch without waiting weeks for a photoshoot
- Social media content: Keep your feeds fresh with eye-catching visuals for every destination you sell, so you don’t have to reuse old images and spend time getting the perfect angle
- Itineraries and proposals: Pair exciting AI-generated imagery with your itineraries to make client proposals feel premium and personalised
Nano Banana: Enhance the photos you already have
Don’t want to fully generate AI images from scratch? That’s where Google’s AI photo editor, Nano Banana, comes in. Rather than replacing your imagery, it simply enhances what you already have. It’s a low-effort way to make your current image library work harder.
Three ways travel companies are using Nano Banana today:
- Hero shot clean-ups: remove photobombers, litter, or overcrowded beaches from your best destination shots, so they’re actually usable
- Seasonal campaign edits: warm up a winter ski resort image or make turquoise waters pop for a summer Caribbean push, keeping your imagery in line with your brand
- Multi-market content: repurpose one hotel pool shot into tailored versions for family, couples, and luxury audiences without booking a separate photoshoot for each
Imsert: Stop wasting hours searching for the right image
Every travel agent knows the feeling: you need the perfect shot of a Santorini sunset or a Kenyan safari camp, and you end up lost in a sprawling, disorganised image library for the next 45 minutes. Imsert is Vamoos’s AI image management tool built specifically for travel companies, which helps you find the perfect image for your content within seconds.
How travel companies are using Imsert today:
- Automatic image organisation: Imsert automatically tags your entire image library by location, landmark, and content, so you don’t have to spend time manually organising your folders
- Faster itinerary building: as you type destination details into your itinerary in The Vamoos Travel App, Imsert serves up image suggestions tailored to that specific location or activity
- AI-generated social media posts: use Imsert’s built-in social media tool to generate on-brand posts complete with relevant imagery and captions in minutes, ready to publish on LinkedIn, Facebook, and Instagram
AI in travel video editing
Descript: Edit videos as easily as documents
Video is the most powerful tool for inspiring travel. 66% of travellers watch videos while planning a trip, and short-form video delivers higher ROI than almost any other marketing channel. Descript can generate videos and transcribe your footage automatically, letting you edit your video simply by editing the text – no timelines, technical know-how or huge budgets needed.
Three ways your travel company could be using Descript today:
- FAM trip recaps: turn raw footage from supplier trips into polished destination videos that excite clients and justify the value of booking with you
- Reels and short-form content: quickly cut longer videos into short, engaging clips for Instagram and TikTok without needing a separate editor
- Client testimonial videos: record, transcribe, and polish client review videos in minutes to build social proof and trust with new leads
AI in travel admin & operations
Fathom: Your AI notetaker for every client call
Miss one client preference, and you risk a trip that falls just short of extraordinary. Fathom is one of the most helpful AI tools for travel agents to cut down on admin. It records and transcribes your calls automatically, so you can be fully present in every conversation to develop strong relationships without losing critical details.
Three ways travel companies are using Fathom today:
- Client preference capture: automatically log every detail from an initial call, like dietary requirements, room preferences and travel style, so your itineraries are always spot-on
- CRM updates without the admin: sync call notes directly to your CRM so your team always has the full picture, even if they weren’t on the call
- Instant recall: use ‘Ask Fathom’ to search past conversations and pull up exactly what a client said months ago, making every follow-up feel personal and attentive
Lovable: Build a stunning website without a developer
As AI in the travel industry continues to evolve, having a modern, high-converting website no longer requires a web developer and high costs. Lovable is an AI tool that makes it possible for any travel company to build one, using simple text prompts.
Three ways your travel company could be using Lovable:
- Brand new websites: launch a modern, professional site that reflects the quality of your travel offering, built in days rather than months
- Campaign landing pages: create dedicated pages for specific tours, destinations, or promotions without touching your main site or waiting for a developer
- Lead capture pages: build sleek, conversion-focused pages to capture enquiries from social media campaigns and turn followers into paying clients
Gamma: from rough notes to stunning presentations in minutes
Building presentations from scratch takes hours away from what actually matters – your clients. Gamma is a game-changing example of AI for tour operators that can be used to look polished and professional without spending hours on formatting and design. Instead, with text editing, it turns your notes into a beautiful, ready-to-share presentation deck in minutes.
Ways to use Gamma in your travel company:
- FAM trip presentations: turn your trip notes and photos into a polished destination showcase to share with clients or the wider team after a supplier visit
- Supplier and partner pitches: look professional and prepared with customised branded slides when presenting to hotel partners or DMCs
- Internal meetings and reports: quickly pull together information from across your travel business into one consistently formatted document. No more copying and pasting between files or wrestling with each colleague’s mismatched fonts and layouts
AI for travel writing
Custom GPTs: Spend less time writing itineraries, more time selling
Itinerary writing is one of the most time-consuming parts of a travel agent’s job, but your value isn’t in the typing; it’s in your travel expertise. Custom GPTs are personalised AI assistants built on ChatGPT that you train with your own instructions and tone of voice. They’re one of the most practical AI tools in travel right now – Vamoos has even built one specifically for travel agent itinerary building.
Three ways you could use the Vamoos Itinerary GPT for your travel company:
- First draft itineraries: go from client brief to structured itinerary draft in seconds, so you’re spending your time refining and personalising rather than starting from nothing
- Fast turnarounds: respond to new enquiries with a detailed draft itinerary the same day, making a strong first impression when clients are still comparing agents
- Consistent formatting: produce itineraries in a consistent, professional structure every time, making it easier to brief your team and present to clients
Wordtune: Write better content faster and in your own voice
Don’t want your copy written totally by AI, however, struggle to write evocative, on-brand copy consistently across all your content? Wordtune is one of the most useful AI tools for travel agents who want to produce great content faster without losing the voice and quality that sets their brand apart. Rather than writing the copy itself, Wordtune suggests edits and paraphrases, giving you control over your copy without spending hours on rewrites.
Three ways travel companies are using Wordtune today:
- Destination guides: turn your notes into engaging, inspiring copy that makes clients excited to book and positions you as the expert
- Client proposals and quotes: polish the language in your itineraries and quotes so every touchpoint feels considered, premium, and worth the price
- Social media captions: stop agonising over captions and let Wordtune suggest engaging, on-brand options you can tweak and post in minutes
The Bottom Line on AI in Travel
The best AI tools for travel agents and tour operators won’t replace you – they remove the tasks that get in the way of doing your job brilliantly: editing photos, writing itineraries, building presentations and taking notes. It’s time to see how AI tools can help relieve pressure so your company can spend more time creating unforgettable journeys.
Ready to see what AI can do for your travel business with the Vamoos Travel App?
The AI tools above will save you hours every week – but the tour operators who truly stand out in 2026 are the ones delivering an experience that feels effortless for their clients from booking to touchdown.
That’s where the Vamoos Travel App comes in. Instead of sending clients a PDF buried in an email, you can deliver a beautifully designed digital trip on their phone, updated in real time. Clone existing itineraries in seconds, integrate directly with your reservation system, and when plans change, update once and send clients an instant notification – no more inbox chains and no more outdated PDFs.
Today’s travellers expect everything on their phone, and with more tour operators going digital every year, the question is no longer whether your clients want this – it’s whether your competitors will offer it before you do.
Explore the Vamoos Travel App today. With built-in AI tools designed to save you even more time – TripImport transforms your PDFs into stunning digital itineraries in seconds, and Imsert takes the hassle out of finding the perfect image for your itineraries.
Read more:
- How luxury travel companies are using AI
- Essential AI guide for travel companies: save time, scale smarter
- Top 5 Latest AI Tools for Travel
