There is no place for ordinary at a luxury resort. Ordinary is for city chains, for airport hotels, for Airbnbers. If you’re offering your guests a luxury experience, that’s what you must deliver at every step. Luxury is not day-to-day, it’s not business-as-usual; it’s once-in-a-lifetime, it’s above-and-beyond.
If you want to give your guests the kind of experience they could never have even dreamed of, what you offer must be out of the ordinary. Here are five strategies for how to deliver just that.
1) Make Booking Easy
If you’re offering luxury, you’re offering comfort and ease, and barely-having-to-lift-a-finger service. This should be true from beginning to end, and that includes booking. So often akin to pulling teeth, a simple and elegant booking process is out-of-the-ordinary, and puts your guests at ease from the off.
Read more: Don’t fall short on giving your guests exactly what they expect – 5* service with extraordinary luxury
2) Start the Trip Before Guests Arrive
As a guest, once you’ve made your booking (no matter how far in advance), you rarely expect an update from your hotel until your trip is imminent. As a luxury resort, you must defy that expectation. Introduce yourself, get to know your guests, give them a sneak-peak of what lies in store for them, ask them what they want from their trip. That way, even before they’ve stepped foot on your property, they’ll feel better looked after than ever.
3) Embrace Digital Apps
In the wake of COVID-19, it is time to rethink how you deliver information and services to your guests. They do not want to trawl through a 30-page hotel room directory, or wait in reception after a long journey to check-in, or find a member of staff when they want a drink on the beach. By using a slick and experiential digital app, guests will no longer need to do any of that. Because they will have everything you offer at their fingertips; whether it’s the next day’s weather, the housekeeping staff or the lunch menu. Learn how to bridge the gap between physical and digital luxury in this blog post.
4) Personalise Every Experience
Making each and every guest feel distinct and valued is the key to providing an out-of-the-ordinary luxury experience. That means understanding guests’ wishes before they arrive and ensuring they have exactly the room they wanted. It means your front-of-house staff knowing each guest by name. And it means being authentic in your concern for the differing demands of every individual that stays at your resort.
5) Listen to Feedback
This means both the good and the bad. Encourage both praise and criticism, because it will help you constantly improve. Things can always be better, and it is only your guests who can truly tell you what you’re doing wrong and what you’re doing right. And the best resorts will get the most valuable feedback, because they will have the best relationship with their guests. That’s an out-of-the-ordinary experience for a guest, when they are valued above everything else.
Hear how Tewkesbury Park creates unique and personalised experiences for each and every one of their guests, ensuring they exude luxury in everything they do.
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Dare we say it… the reign of PDFs is almost over! In a world where travellers can find everything they need, from interactive visual itineraries to key travel documents, all within a single platform, it’s difficult to resist the appeal of a travel app. But the hard part isn’t deciding to embrace travel tech, it’s choosing which app solution is right for you.
For tour operators and travel agencies, the ability to communicate directly with travellers, share important travel documents and keep clients informed about itinerary changes is crucial – especially if you want to deliver an excellent overall experience. Here’s the bad news: emails are getting in the way. They’re outdated, time-consuming and easy for your clients to miss. Don’t worry though; we’re sharing 3 ways in which emails are letting you down, and showing you why an all-in-one travel app could be the solution to your problems.
In our first villa travel blog, we looked at why villa travel companies need to ditch paper and emails to offer a more holistic, modern experience that matches client expectations. This time, we’re showing you how to go one step further by using travel tech to integrate trip-defining detail into that experience seamlessly.
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