Essential AI guide for travel companies: save time, scale smarter
With 90% of travel professionals already using AI tools to simplify their operations, adopting AI isn’t an option anymore - it’s essential to stay ahead. If you’re new to AI or have only just scratched the surface, getting started can…
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How to set yourself apart: Finding your voice
13th August, 2019A brand’s tone of voice is how it says what it says. And, in today’s market, how you say what you say is every bit as important as the content itself.
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How to set yourself apart: Look the part
13th August, 2019Visual tools are equally important as what your company says and how they say it in making yourself stand out from the crowd and communicate with your kind of traveller.
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How to set yourself apart: Create your tribe
13th August, 2019Visualise your typical client. Or, even better, your ideal client. The client who makes your sales team grin when they’ve finished a conversation, the client who just ‘gets’ your company and is delighted with the service you provide them.
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How to set yourself apart: Tell a story
13th August, 2019Research shows that stories are 22 times more memorable than facts; humans are conditioned to respond emotionally to stories, and absorb them. Many travel companies fall into the trap of just talking about their destination, which is understandable when you…
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