We have developed a brand guide for travel companies called ‘How to set yourself apart‘, which is designed to help you express your brand personality by creating an individual look, language and community. Read on for a snippet of the guide about how telling a story can help you differentiate yourself in today’s crowded market, or download the entire piece here.
Research shows that stories are 22 times more memorable than facts; humans are conditioned to respond emotionally to stories, and absorb them. Many travel companies fall into the trap of just talking about their destination, which is understandable when you know a place is amazing. But this is also what makes so many travel companies look the same. So much of travel marketing, from websites to emails to brochures, focuses on the population, the topography or the weather patterns. You can find facts and figures anywhere. Only you can tell the stories that make your company individual.
Your stories can be long or short, and on any platform you like; even a one-off social post can tell a tale.
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Step 1: LEARN HOW TO WRITE A GREAT STORY
1. Turn to the greats
2. Play with chronology
3. Be AUTHENTIC
Step 2: DECIDE WHAT TO WRITE ABOUT
Luckily, we’re in a business everybody loves to tell stories about. A simple travel anecdote is an easy way to get things going: why do you love the destination you’re writing about? Many travel businesses come into being for the love of travel. If your company came about through passion, or an interesting series of events, don’t be afraid to tell that story. It’s not all about pushing your trips: telling the story of how you came to be will communicate huge amounts about the dedication of the team, and why you are able to provide the best experience for your customers.
Finally, use your clients. We all know that in this day and age, reviews are of paramount importance. Advertising your company via the travel story of one of your customers is effectively one great review.
TOP TIP: Choose the right anecdote
When telling an anecdote of your own, try to select a story that is not only personally affecting, but that illustrates why a destination is amazing. A tale of a missed train on its own might not be particularly inspiring – but perhaps the reaction of the local people epitomised the ethos of the destination?
Read the full guide about how you can set yourself apart from other travel companies, with real life examples and more tips about how to attract the right people to your front door.
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Dare we say it… the reign of PDFs is almost over! In a world where travellers can find everything they need, from interactive visual itineraries to key travel documents, all within a single platform, it’s difficult to resist the appeal of a travel app. But the hard part isn’t deciding to embrace travel tech, it’s choosing which app solution is right for you.
For tour operators and travel agencies, the ability to communicate directly with travellers, share important travel documents and keep clients informed about itinerary changes is crucial – especially if you want to deliver an excellent overall experience. Here’s the bad news: emails are getting in the way. They’re outdated, time-consuming and easy for your clients to miss. Don’t worry though; we’re sharing 3 ways in which emails are letting you down, and showing you why an all-in-one travel app could be the solution to your problems.
In our first villa travel blog, we looked at why villa travel companies need to ditch paper and emails to offer a more holistic, modern experience that matches client expectations. This time, we’re showing you how to go one step further by using travel tech to integrate trip-defining detail into that experience seamlessly.
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