We have developed a brand guide for travel companies called ‘How to set yourself apart‘, which is designed to help you express your brand personality by creating an individual look, language and community. Read on for a snippet of the guide about how finding your voice can help you differentiate yourself in today’s crowded market, or download the entire piece here.
A brand’s tone of voice is how it says what it says. And, in today’s market, how you say what you say is every bit as important as the content itself.
Honing your company’s tone of voice is crucial in expressing your attitude and personality. When you’re able to write consistently in a tone that is uniquely yours, you are better able to connect with your audience and establish your niche in the marketplace.
But how do you do it? We’ve come up with three key steps to point you in the right direction. Once you’ve established the foundations of your tone of voice, make sure that everyone responsible for writing copy in your company is on board and able to practise your tone with flair.
HOW TO DEVISE YOUR COMPANY’S TONE OF VOICE
Step 1: Figure out who who are you talking to
Step 2: Decide on the three key principles that define your tone of voice
Step 3: Plan out what channels you use your tone of voice in
TOP TIP: AVOID CLICHES AS FAR AS POSSIBLE
Travel is rife with clichés. How many times have you heard a place described as “a blend of old and new”, with a “bustling market” and “something for everyone”?
It’s easy to fall into the cliché trap. But do try to avoid it, as far as you can. One of the best ways to do this is to “show not tell”. Rather than simply say “a stunning landscape”, describe the craggy mountains, the pine-covered hills or the blushing pink sky.
Another way to avoid a cliché is to simply say what you mean, and mean what you say. Travel writing is renowned for being over-the-top: speak to your clients honestly and you will gain their trust through authenticity.
Find out more about the steps you can take to using your tone of voice to set yourself apart from other travel companies. You will see examples of how others have done it really well, as well as finding out what other things you can do to keep one step ahead of the game.
Hotel Owner is a publication for UK hoteliers and hotel managers, with in-depth case studies, and the latest news and products. After the launch of our app for hotels, they wanted to hear how one hotelier took advantage of the technology to open their doors. Read the case study below or on their website here.
Boutique Hotelier is the monthly business magazine and daily-updated web site for operators, suppliers and decision-makers working in the boutique and lifestyle hotel sector. They were interested in hearing about how hotels have started using Vamoos to re-open their doors. Read the full story below or on their website here.
Boutique Hotel News is the world’s leading B2B website for the boutique and lifestyle hotel sector. Read their Q&A with Vamoos Director Alisdair Luxmoore below or on their website here.