We have developed a brand guide for travel companies called ‘How to set yourself apart‘, which is designed to help you express your brand personality by creating an individual look, language and community. Read on for a snippet of the guide about how using imagery to look the part can help you differentiate yourself in today’s crowded market, or download the entire piece here.
Visual tools are equally important as what your company says and how they say it in making yourself stand out from the crowd and communicate with your kind of traveller.
Travel photography is notorious for being all a bit “samey”. The ease and convenience of stock imagery sites like Shutterstock and Dollarphotoclub mean we can all end up using the exact same pictures to promote our brands.
This is something that is noticed even outside of the industry. Katy Howell, CEO at social media agency Immediate Future, drew up ten photographs from ten different travel advertisements in a social media seminar to demonstrate their stark similarity. The colour schemes, composition, subject matter and saturation in every photograph seemed to be exactly the same, though no doubt each of these tour operators would purport to have a different USP. But, at first glance, how would anyone ever know?
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The first step is to subject your own company to this kind of scrutiny. Line up the photography on your homepage alongside that of your three closest competitors. If you were to take away the logos, could you honestly say which imagery belonged to whom?
If the answer is no, then it’s time to re-think how you use imagery to promote your brand. It is every bit as important in communicating the tone and personality of your brand – in some ways, even more so, since we all know that people are prone to skim-read online. Here are a few tips to help you get started:
1. Invest in strong brand guidelines
2. Create a photo ‘hierarchy’
3. Be BOLD
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Are any of your clients keen photographers? Ask around and see if you would be able to use any of their pictures in your marketing. After all, this is the best way to showcase what your holidays are truly like, and the participation of happy customers is your brand’s biggest endorsement.
Download the full guide to get examples of how other travel companies use photography really well to attract the right kind of clients. You’ll also find other helpful tips which will help you stand out from the crowd.
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Welcome to a new journey in itinerary creation. In our latest video guide, we’re thrilled to share our hands-on tutorial aimed at revolutionising your approach to creating itineraries with a touch of AI brilliance. Focusing on two standout tools – the Grammarly Pro chrome extension and our very own Vamoos AI image selection tool – Imsert. This tutorial is all about enhancing your content and tailoring unforgettable travel experiences with ease and confidence.
Picture this: You’re so excited for your upcoming villa holiday that you decide to review your itinerary one more time before the big day. As you reach into your bag and pull out the crumpled piece of paper, a gust of wind rips it from your grasp and it sails out of your reach. As it fades into the distance, so does your sense of excitement,
For those who work in the travel industry, time can be worth more than all the yachts in the sea. And AI promises to transform the way we navigate the ocean of complexities in travel planning. In fact, AI can not only streamline operations but also breathe life into the experiences we create, making every journey unforgettable.
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