As a travel expert, you understand the passion and expertise that goes into crafting tailor-made adventures. But what happens straight after the booking is made?
This frequently overlooked period can be a golden opportunity for brand building, client satisfaction and embedding loyalty. Whatever your niche, you can leverage ‘booking-to-boarding’ to excite your clients, prepare them for their trip, upsell trip extras, and more.
We’ve created a guide to help you navigate this period, including a 6-month comms plan to showcase how you could interact with your clients, with steps taking you from the early days of booking right up until the final few weeks before the adventure.
We’ve made the plan for a lead time of 6 months, but the beauty of it is that it can be easily tweaked to suit your brand and your trips. Here’s how to get started:
Step 1: Download the guide here.
Step 2: Send the plan to your marketing team, or whoever is responsible for your client communications post-booking, pre-boarding.
Step 3: They can tweak the copy and style to suit your brand, and then start sending to your clients! Easy.
Feel free to get in touch or book a consultation with us to discuss how the plan might look for you – we’d be happy to help.
Tailormade travel companies are true experts in understanding their client needs and matching them to fantastic travel experiences. We have taken a look at four key stages of client interaction: sales consultation, pre-travel comms, on-trip experience, and post-travel comms.
Let’s get ready to ruuuuumble! Tonight we dive into the thrilling world of pre-travel communications for the ultimate showdown: tech versus the human touch. In case you missed it, our recent webinar ‘Unlock the Power of Pre-Travel Communcations’ became a battleground in which technology and tradition collide.
It’s time to build on those pre-trip butterflies and encourage some solid preparation. Get it right and you’ll be seen as the top-tier travel consultant that you are.