If you’re in the travel marketing world, you’ll have heard the term API before. Perhaps you know integrations could be useful somewhere in your customer’s journey, but the code makes your eyes glaze over. Look no further: here’s an essential guide on the basics of API integrations and which to choose to get your reservation system and travel app talking to each other.
API is a ‘dictionary’, used to define words and languages between systems so that they can communicate. Your app and reservation system each talk in their own language, meaning they can’t define what the other is saying.The API turns your reservation system’s “Bonjour” into your travel app’s “Hello,” ensuring they’re not just nodding but truly getting each other. Confusing? Definitely. That’s why API steps in – to change and transfer the words between each of the systems.
For example, imagine a date. In your reservation system, the date could be encoded as ‘11/19/2023’ but in your app, it’s written as‘19/11/2023’. Without the magic of API translation, this date wouldn’t be able to move smoothly between the reservation and your travel planning app.
When different apps’ languages come into play, we need to understand and translate their language. That’s where the integrator (developer) and integrator code steps in. The integrator could be your in-house employee, someone from the reservation system, or a third party. Their task is to use open API, like a dictionary, to write a piece of code that explains the language to the other app.
Standard API is like thorough translators, taking every single detail of your trip and translating it at once. This includes everything from airline data and flight numbers to hotel names and key documents. When you make a change in the reservation system, the Standard API retranslates and sends the entire updated itinerary to your travel app. This approach can become expensive due to initial integration work and regular updates.
On the other hand, Templated API is faster and slicker, using pre-built itinerary templates. Why templates? Because now, you only need to translate the essential data from your reservation system to your app’s itinerary templates. By ‘translating’ less, you’ll save money too – using a Templated API costs a mere fraction of using Standard API. Here’s why:
1. Templated API reduces your time to going live. Shave weeks away from your plans. For every hour you spend on Templated API, you’d need to spend around five hours on Standard API.
2. Templated API is less complex. Developers only need to ‘learn’ a few ‘words’ and ‘phrases’ instead of becoming fluent in the language of your reservation and travel app separately.
3. Standard API costs more money. This type of integration typically requires five times more time to develop, which translates to five times the cost. By opting for a Templated AI, you’re future proofing your business too, as new feature releases will cost less to integrate.
4. Start using best-in-class travel features almost immediately. Most of the time new features mean more work for your integrators. With Templated API new features can become integrated much sooner.
5. Add extra info within the app, lightning fast. Templated API allows you to update information in the app itself, like adding notes for your VIP clients. So, you can get the best of both: the app and reservation system!
When deciding between Templated and Standard API for your travel business, consider the customization level of your itineraries. For highly personalized, unique trips, a Standard API is ideal as it offers seamless connection between the two systems.
However, even in tailor made trips, itineraries often can be grouped types. Think, honeymoons in Maldives, family adventures in Vietnam, seeing the big five in Kenya. These trips will be personalized but the core of the itineraries very often will be similar. This makes the Templated API the perfect solution.
Templated API simplifies the integration process, allowing for quick, efficient integration and easier maintenance. This makes it an excellent choice for businesses seeking to enhance efficiency and reduce operational costs, while still providing quality service.
And the cherry on top? With a templated API, you don’t need to constantly get your integrator to ‘translate’ new features when they become available.
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Comprehensive and well structured API documentation: Designed for ease of use, our API documentation guides you seamlessly through integration, ensuring you have all the information you need, presented in a clear and accessible way. In addition, we keep adding more articles and guides to make your integration journey easier and more pleasant.
Dedicated account manager: At Vamoos, you’re not just a client; you’re a partner. Your dedicated account manager is committed to providing solution-oriented answers, ensuring any issues are addressed with effective, practical solutions. And when time is of the essence, count on us for responses within hours, not days. We’re here to ensure you’re never left in the dark.
Because at Vamoos, it’s always about you and your client experience. Always.
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