Upselling. It’s a slightly misunderstood word. It implies a bit of trickery. Like you’re somehow hoodwinking a guest into going with the more expensive option when the cheaper one would do just fine. But it doesn’t need to be like that.
You’re not really upselling to guests, you’re just trying to ensure they don’t miss out on anything. You want them to have the ultimate stay at your hotel. Vamoos makes that a lot easier. Because you’ve already got what guests want.
In our latest webinar, Beth, our webinar host, went through some top tips for improving your upselling game.
Show Guests What’s In Store
Why are you waiting until guests arrive to start promoting? From the moment they make a booking, show them what awaits them at your hotel. Vamoos allows you to use stunning imagery and videos to build guest excitement.
In our webinar, Beth said: “Seventy-five percent of online shoppers rely on a product photo to make a decision. It’s no different at your property when guests are staying.” By giving guests Vamoos and showing them what is on offer—rather than telling them with a boring marketing email—they are going to be a lot more likely to buy when they arrive.
Make it Easier to Buy
It may sound obvious, but the easier you make it for guests to add extras during their stay, the more likely it is that they will. And why not start with their room? On-site check-in is rarely a good time to try to upsell. Guests have been travelling; all they want is to get to their room, have a shower, change their clothes.
But Vamoos allows you to offer online check-in. That means a seamless, relaxing arrival experience. It also means offering a room upgrade is ridiculously easy, both for you and your guests. It’s literally just a click of a button.
Promote Your Partners
The Vamoos Points of Interest feature is one of the best ways to ensure that your guests get the most out of their stay with you by providing personalised recommendations for your area.
As Beth explained: “It’s a win-win. You bring in business for your local area, enrich your guest’s stay, and also solidify your relationship with your partners. So not only are you going to be upselling that but it’s going to create a really great relationship.”
Upsell Through Different Channels
Instant messaging can have a huge impact on adding value. You’re more likely, for example, to get better sales at your bar if your guests can order drinks from anywhere without having to find a waiter or go anywhere. With Vamoos, you can offer that.
And when presented the right way, upselling doesn’t look like upselling, it just looks like great service. Notifications can be hugely effective because, as Beth said, guests will pick them up wherever they are, even if they’re away from the property. And it’s so low maintenance. If you’ve had a cancellation for a great restaurant table, you can notify all guests instantly. And you’re much more likely to fill that reservation when everyone knows it’s available.
Get Guests Back Again and Again
In an ideal world, all your guests have had such a great experience at your hotel that they’ll want to come back as soon as they can. We can’t promise that for every guest but we do make that as easy as possible with the Vamoos Inspirations feature.
As Beth explained, “Vamoos actually drives a 50 percent higher rebooking rate. Inspirations is a great way to upsell future and seasonal promotions and a great way to promote other locations…Get people thinking about what their next stay with you is going to be.”
The personal touches at your hotel are what makes a stay special. But we know how easy it is to let things slip when you’re busy and understaffed. That’s why we teamed up with the Irish Hospitality Institute (IHI) to discuss how to streamline hotel operations whilst keeping things personal.
Followers of Vamoos will know the app was originally intended for use whilst on holiday. But when initial research showed 66% of Vamoos usage to be in the post-booking, pre-travel stage, it revealed a powerful insight: excitement and anticipation is as important a stage of the holiday to clients as the trip itself.