We have developed a brand guide for travel companies called ‘How to set yourself apart‘, which is designed to help you express your brand personality by creating an individual look, language and community. Read on for a snippet of the guide about how you can differentiate yourself in today’s crowded market, or download the entire piece here.
This might sound harsh. But if travel companies tried to differentiate themselves based on product alone, it would be impossible.
You may well be able to organise a good trip. It might cater perfectly to your clients’ every need, and your booking experience might be impeccable.
But before a person becomes your client, you’re just another advert regurgitating their search terms. There are thousands of tour operators and travel agents out there; so what makes your villas, ski breaks, or honeymoons better than those of the company ranking above you?
We’re all aware of the seismic shift in our industry. It’s easier than ever for people to organise their own travel, and now big tech players like Google and Airbnb are entering the tailor-made holiday market too.
But there is good news. Global tourism is at a record high. ABTA’s Travel Trends Reports show that people still crave a personal touch when it comes to making high value purchases. And Forbes has reported that surveys show “people young and old are opting for experiences over things”.
Nowadays, more than ever, the tour operator needs to become part of the experience; to provide a service that is so distinctive and compelling that no potential client will ever turn around and say “But… can’t I just book this myself?”
This guide is designed to help you express your brand personality by creating an individual look, language and community. Whoever your brand and your travellers may be, we want to help you find each other. This isn’t about what you sell. It’s about connecting with your tribe.
Hotel Owner is a publication for UK hoteliers and hotel managers, with in-depth case studies, and the latest news and products. After the launch of our app for hotels, they wanted to hear how one hotelier took advantage of the technology to open their doors. Read the case study below or on their website here.
Boutique Hotelier is the monthly business magazine and daily-updated web site for operators, suppliers and decision-makers working in the boutique and lifestyle hotel sector. They were interested in hearing about how hotels have started using Vamoos to re-open their doors. Read the full story below or on their website here.
Boutique Hotel News is the world’s leading B2B website for the boutique and lifestyle hotel sector. Read their Q&A with Vamoos Director Alisdair Luxmoore below or on their website here.