December 4, 2023

Welcome to the world of golf travel, where the greens are endless, and the opportunities are just as vast. In recent years, we’ve seen an impressive surge in the popularity of golf – a golf boom. We partnered with IAGTO and industry experts for a webinar to explore this exciting time:  “Mastering the Golf Boom: Balancing Growth with Exceptional Golf Trips.” The webinar, moderated by Jono Vernon-Powell, brought together experts; Mel Palmer from Southport Golf Tours, Olly Booth from Golfing Days, and Tom Bentley from Golf Genius, along with Tom Rose from Vamoos. Watch below or read our takeaways below:




Book Early, A Must in Today’s Golf Travel Scene


During our webinar, we explored the complex and dynamic nature of today’s golf travel industry. As the demand for golf travel experiences skyrockets, there’s a clear shift in the booking patterns. Mel Palmer from Southport Golf Tours emphasised the importance of anticipating this change. The message is clear: to secure the best experiences, early booking is now essential. This isn’t just a passing trend; it signifies a fundamental evolution in the very essence of golf travel. Advising your clients to plan isn’t merely a recommendation—it’s a vital requirement.


Embracing Larger Groups While Preserving Personalisation


The golf boom is beyond statistics and signifies a profound transformation of golf travel itself. Olly Booth, the voice of Golfing Days, shed light on a fascinating trend towards larger group bookings. This shift presents not only logistical challenges but also opens doors to innovative opportunities for enhancing your offerings. The burning question that drives our evolution is this: How can you maintain the personalised, tailored essence of a golf trip while gracefully accommodating larger groups? It’s this pivotal inquiry that fuels the ongoing transformation of golf travel in our modern landscape.

Technology’s role in this transformation cannot be overstated. As Tom Bentley from Golf Genius rightly pointed out, leveraging technological solutions like Golf Genius and Vamoos isn’t just about efficiency—it’s about enhancing the overall experience and allows golf companies to cater to the masses, without losing their personal touches. From seamless travel documentation to innovative tournament solutions, technology is not just a tool; it’s a game-changer in delivering top-notch service.


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Beyond Greens to Local Experiences


The golf surge extends beyond the fairways and greens. Today’s golfers want more from their travel experiences. They’re after immersive journeys that let them truly soak in the spirit of the places they visit.

That means diving into local culture, relishing unique cuisine, and uncovering hidden gems that make each spot special. For the modern golf traveller, it’s about creating trips that seamlessly blend their love for golf with the richness of local adventures. It’s not just about playing a round; it’s about forming a deep connection with the destination, making unforgettable memories both on and off the course.

Crafting these kinds of trips has become the new gold standard in golf travel. It’s about giving golfers a holistic experience that leaves them not only happy with their game but also enchanted by the culture and wonders of the places they explore.


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Embracing Diversity and Innovation


In today’s dynamic golf landscape, adaptability is the name of the game. The demographics of golfers are rapidly expanding, embracing diversity and inclusivity, notably with a surge in the number of young and female enthusiasts. This emphasises the importance of golf travel embracing a fresh approach, combining classic golf traditions with modern ideas. 

Beyond the when and where of golfing, it’s about crafting an exceptionally unique and memorable experience for all golfers. This means reimagining the golfing journey to cater to the diverse needs and desires of today’s golfers, infusing every moment with a sense of excitement, adventure, and personalisation. The aim is for each golfer to leave with unforgettable memories and a genuine connection to the game.


Quality and Personalisation: The Essence of Exceptional Golf Travel


Amidst all these changes and trends, one core principle shines through: an unwavering commitment to delivering quality and personalisation. While the golfing world is filled with opportunities, the true magic happens when you offer top-notch, tailored experiences.

But here’s the kicker – personalisation isn’t confined to the trip itself; it starts right from the planning stage. It’s about igniting excitement and anticipation that grows as golfers prepare for their journey. Customising every golf trip to align with your clients’ unique preferences isn’t just a smart move; it’s the very essence of exceptional golf travel.

In today’s bustling golfing scene, where everyone is in search of extraordinary experiences, quality and personalisation become your distinguishing factors. It’s about creating experiences that not only engage your clients but also set your travel company apart from the crowd. Each golfer should feel like they’re on the brink of an unforgettable adventure, a journey uniquely designed to match their desires, all while showcasing your travel company’s commitment to excellence in the world of golf travel


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Top tips from our experts:


Olly Booth (Golfing Days): Always try to push forward and think outside of the box. Embrace the idea that with the right tech, the future is yours to shape.

Mel Palmer (Southport Golf Tours): Match technology seamlessly with your business strategy, enhancing efficiency and customer satisfaction. Make its adoption a breeze for both your team and clients, transforming tech into a cornerstone of your success

Tom Bentley (Golf Genius):  Stay ahead in the golf industry by tailoring your offerings to the modern golfer, including innovative experiences like off-course activities and virtual golf, ensuring a fresh and appealing approach to the game




Navigating the golf boom requires a delicate balance. It’s about embracing the surge in golf’s popularity while maintaining the high standards of exceptional golf travel. Achieving this equilibrium means understanding changing dynamics and offering unforgettable experiences, all while staying true to the core principles of quality and personalisation.

At Vamoos, we’re more than just observers; we actively support this journey. Our platform is designed to ensure each golf trip is unforgettable. In this ever-changing world of golf travel, it’s not just about playing the game; it’s about taking it to new heights. Discover how Vamoos can enhance your golf travel offerings by booking a meeting with us. 


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