Many people in the tailor-made travel industry will have no doubt come up with reasons why people choose to book independently rather than with trustworthy, protected experts.
This report flips the script and puts some concrete facts behind the top 3 reasons DIY travellers would choose to SWITCH to use a travel company where some of the findings may surprise you.
— Transparent Pricing
— On hand support
— 46% of people who organise their own travel believe that using a travel company could improve their holiday.
— A further 11% believe that using a travel company could greatly improve their holiday.
— 58% of DIY travellers are neither loyal or disloyal to a travel company which means they can be persuaded to switch over.
“Among people who are able to take holidays, especially those able to take multiple holidays a year (as our group of DIY travellers do; on average, they take between 1-3 holidays per year), stress surrounding money rarely stems from a fear that one literally does not have enough in the bank. Instead, it lies in a fear of insecurity or instability. By and large, people have the money necessary; it’s just whether they are willing to entrust it to you.
With widely-publicised incidents such as the collapse of Monarch Airlines in 2017 and, more recently, the decline of Thomas Cook, there is already a mounting sense of insecurity among travellers. It’s clear that we need to work harder than ever to gain consumer trust.
First, you need to make people feel safe in their buying process; secure that their money is being well-handled, with their best interests at heart and how you do this depends on your brand…”
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